Designed by a beauty expert tested by men
STOER Skincare For Men began life in response to the skin concerns of men. For some, those concerns were dryness and irritation and for others oiliness, breakouts and razor bumps. But although each man’s concerns are different, one factor played a part in all their skin issues, whether they came from a remote rural township or worked in a bustling inner city - the environment.
After discovering that few men’s skincare brands dealt directly with the on-going battle between men’s skin and the environment, the idea for STOER quickly took shape and set about creating a range of high-tech but easy-to-use products that would act as the ultimate defence shield for men’s skin.
A place of extremes
The environment was also the inspiration for the brand’s name. A small village on Scotland’s west coast, Stoer has extremes of climate (all types of weather can strike in a single day) perfectly echoed the ‘environmental shield’ aspect of STOER’s skin-protecting formulations.